Promotion of the Polish Synchronization System in International Markets

Promotion of the Polish Synchronization System in International Markets

The project is implemented by Creotech Instruments S.A. under the Promotion of Innovative SME Brands measure of the European Funds for a Modern Economy programme.

The objective of the project is to promote the “White Rabbit by Creotech” product brand internationally, which encompasses a group of Creotech products belonging to the time synchronization systems product line, offering sub-nanosecond precision.

The project falls within the scope of promoting the professional electronics, microelectronics and photonics sectors. It includes participation in trade fairs designated for these sectors, as part of events featuring national pavilions, as well as outbound trade missions involving participation in trade fairs or conferences.

As part of the project, additional information and promotional activities are also planned in connection with participation in trade fairs and trade missions, including the production of promotional videos, broadcasting advertising spots and other advertisements in trade fair media, and SEM/SEO activities. The markets targeted by the project include European markets (including Germany) and promising non-EU markets, particularly the United States, which is potentially the largest market for the synchronization system being promoted, as well as other major markets for electronics products, including Japan and Taiwan.

Currently, Creotech’s system is being deployed in research-related markets (e.g. for the synchronization of large particle accelerators at CERN). The aim of the project is to promote the system beyond this market and reach commercial markets, particularly those related to telecommunications, critical infrastructure management and large-scale ICT networks.